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Gamma
UX/UI Design
Gamma is an AI-powered platform that helps users create professional presentations, documents, and web pages effortlessly. As the product designer leading the website redesign, my goal was to enhance usability, improve conversion rates, and better communicate Gamma’s unique value proposition.
Client:
David B.
Role:
UX Designer
Year:
2022
Challenge
The project faced multiple hurdles that impacted user engagement and conversions. First, the website had a high bounce rate, with many visitors leaving without exploring key features or signing up. Second, the messaging failed to immediately convey Gamma’s AI-powered advantages, leaving users unsure of its benefits.
Objective
The primary objective was to create a website that clearly communicated Gamma’s value, improved user engagement, and increased conversions.
Results
The redesign delivered strong outcomes, validating the strategic improvements. Sign-up conversions increased by 30%, thanks to clearer value propositions and strategically placed CTAs. The bounce rate dropped by 25% as users engaged more with interactive demos and streamlined content.
