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Travel Easy
App Design
Traditional travel websites focused on mainstream attractions, ignoring niche communities and hidden gems. Travel Easy recognized the demand for storytelling-driven content that highlighted diverse voices, local traditions, and off-the-beaten-path recommendations, catering to curious travelers who wanted deeper connections with their destinations.
Client:
Wardou
Role:
Product Designer
Year:
2021
Challenge
Travelers often relied on generic, impersonal guides that lacked local insights, leaving them disconnected from authentic cultural experiences. The market needed a platform that could bridge the gap between tourists and the true essence of destinations, offering more than just sightseeing checklists.
Objective
The goal was to build a digital hub combining journalism, user-generated content, and expert curation to deliver immersive travel experiences. By prioritizing cultural narratives over commercial tourism, the platform aimed to inspire and educate travelers while supporting local creators.
Results
Travel Easy became a trusted resource, amassing millions of readers and later expanding into bookable experiences. Its unique approach attracted partnerships with local writers and filmmakers, setting it apart from conventional travel agencies and establishing a loyal, culturally engaged audience.
